Our Ambassadors & Community Groups

Maker, creator and thinker-upper(er) of good eats, we welcome Sam Jones (AKA @nomeatdisco) to the Ambassador team. A local legend, plant-based and mushroom mad, well-acquainted with the roam after cooking up a storm, playing the classics and getting a groove on with us at Big Feastival.

Touch Grass is a London-based outdoor community for queer women and non-binary people of colour, born from “a need for community, at a time when people felt lonely and isolated.” They bring people together through thoughtfully curated gatherings, retreats, creativity and intention.

Sole Clinic, a local run group based in the New Forest, are all about escapism on the trail. Running together, connecting outdoors, building community and having fun whilst doing it.

A community built for bikepacking and gravel adventures. They’re all for having a good time, fostering inclusion, representation, and belonging for women, trans, and non-binary folk from all across the UK.

A not-for-profit initiative that focuses on the continued inclusion, education, and enjoyment of outdoor spaces by people of the global majority. OUTO are committed to creating momentum for the progression of continued inclusion within outdoor spaces.

Shakeout is a community-driven run club in Cornwall, UK, founded by Callum Macdonald and Luke Caddel in 2022, bringing people together through movement. From weekly runs to yoga, pilates, and social events, they're all about creating a welcoming space for runners of every level to connect, move, and enjoy the experience together.

AYOP (At Your Own Pace) is a Berlin-based running collective built around consistency, inclusivity, and respect for individual pace. We train together on the track, explore trails beyond the city, and create a space where running connects people, culture, and everyday life.

Founded in 2003 by a pair of landlocked Londoners, Surf Sistas began as a weekend surf escape to the coast. Noticing a lack of women in the line-up and that more and more women were booking onto their surf bus; Surf Sistas was born. A women-led surf group offering a welcoming space for women to learn to surf and enjoy the ocean in a fun, accessible community.

The mission of Rando Fragile is to share a common love for hiking and make it accessible to everyone through carefully curated, all-inclusive experiences where everything is taken care of. Their goal is to inspire people to (re)discover nature, slow down, and reconnect.

Maëlle and Laïma founded SISKA in the French Basque Country with the desire to build a grounded, local community: a space to meet, surf together, learn, share experiences, and stay connected to the ocean all year round. Because when women feel supported and at ease in the water, surf culture naturally evolves into something more balanced, inclusive, and collective.